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玩點不一樣的運動行銷 Play a different sports

一、團隊目標 Team Goals

近年來臺灣經常性運動觀賞與運動人口數量增加,運動行銷/運動公關/運動賽會的概念也開始蓬勃發展,運動產業管理不僅需要談運動、賞運動、愛運動,更重要的是做運動者,也就是運動產業整合性人才。團隊目標是讓體育與運動科學系優秀選手以及愛好體育大學生投入運動產業管理,培養休閒運動產業之經營與管理人才為主要發展方向。執行方向:透過垂直整合增進跨領域課程與實務經驗,培養學生從多元角度看運動產業問題,增進溝通能力、運動實習與經驗,進而倍增業餘運動人口. 學生將具備舉辦優質運動賽會、提升運動贊助、強化運動公關。同時鼓勵參與教育部體育署為發展運動服務產業所舉辦的「運動服務業創新創業輔導計畫」,建立交流平台、提供輔導資源。

In recent years, the number of sports watching and sports population in Taiwan has increased, and the concept of sports marketing/sports public relations/sports competition has begun to flourish. The sports industry management not only needs to talk about sports, enjoy sports, love sports, but more importantly is the exercise performer. That is to cultivate integrated manager in the sports industry. The team's goal is to make outstanding players and sports-loving students into the sports industry management in the Department of Physical Education and Kinesiology. Implementation direction: enhancing cross-disciplinary curriculum and practical experience through vertical integration, students will develop sports industry issues from multiple perspectives and training communication skills and sports internships thereby increasing the amateur sports population. Students will be able to hold quality sports events, promote sports sponsorships, and strengthen sports public relations. Students will be encouraged to participate in the Sports Service Industry Innovation and Entrepreneurship Counseling Program organized by the Ministry of Education.

二、招募學生條件 Desired Disciplines and Prior Knowledge for Participants

  1. 以體育與運動科學系學生為主要招募對象,亦歡迎對健身體能訓練與運動產業管理有興趣者加入。
  2. 有修習運動科學或運動教育學程、運動與休閒行銷、休閒活動概論,且對運動賽會辦理與操作、運動健身產業有興趣者佳。
  3. 必須關注運動產業與健康體能課題。
  1. Students from the Department of Physical Education and Sports Education or those interested in fitness training and sports industry management.
  2. Students with prior knowledge on sports marketing and concept recreational activity or those interested in Sports competition and operation, sports and fitness industry.
  3. tudents paying close attention to sports industry and health/fitness issues.

三、團隊學生需選修其他延伸課程 Other support courses or knowledge

運動與休閒行銷、休閒活動企劃、商業遊憩經營、休閒活動概論、運動管理專題研究、肌力訓練、攀岩、潛水、獨木舟、定向越野、探索體驗教育

Sports and leisure marketing, leisure activity planning, business recreation management, leisure activities, sports management research, muscle training, rock climbing, diving, canoeing, orienteering, exploratory experience education

四、團隊指導教師群 Team Leaders & Members

花師教育學院 體育與運動科學系  尚憶薇 副教授

五、團隊相關連結(網頁、粉絲頁、等) Other Information

六、聯絡窗口 :

卓雅軒同學 410789013@gms.ndhu.edu.tw

 

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